An Introduction to the Principles of Webdesign

Composition & Layout

The concept of visual balance is in many ways similar to the balance you might see on a seesaw. Elements in a layout have 'weight', just as physical objects do.

If two elements in a layout have the same 'weight' and both are placed on either side of a given layout, the elements will balance each other out.

Balance can be divided into two forms: symmetrical balance and asymetrical balance. READ MORE...


Color psychology is by way of being a slightly alternative field, to put it mildly. While this is certainly true, the characteristics, personalities, and concealed meaning of certain colors, can act as a guide.

Showcased on the left, an site by our agency that successfully uses an orange, teal and blue pallette, blended with subtle shades of grey in a particlularly effective design. READ MORE...


Texture is a much misunderstood term.

In fact, texture refers to anything that gives a distinctive feel to the surface of an object or all for design. Surface, there are other factors that affect texture. For example, repeated patterns, unique shape, line and volume.

Understanding of these elements will help you to create websites with more interesting textural aspects. READ MORE...


Typography Is a fascinating and addictive topic.

Millions of websites exist that emphasize and communicate meaning using typography and only sparse imagery. It is interesting that such sites are often better at what they do than sites that focus on imagery almost exclusively.

Font combining is an art that can never be divorced from its context, however. READ MORE...


The imagery on the website can never be considered before having a basic understanding of composition, texture, typography and color.

Website in the tree should not only be relevant, interesting appealing, but also balance the above-mentioned aspects and contribute to the overall sense of the composition. READ MORE...